According to one of THE most successful entrepreneurs out there, Sir Richard Branson says “The way a company brands itself is everything – it will ultimately decide whether or not a business survives. The defining factor that has kept us in business, and growing, for more than 40 years has been the strength and reputation of the brand.”
If the man who runs more than 400 successful companies said it, it must be true, right?
If you’re unintentionally or intentionally skipping past creating the basic foundation of your entire business,